The following are used for general information and illustrative purposes and do not reflect a preference of or an endorsement by The Recycling Partnership or our affiliates or vendors.
The U.S. Plastics Pact recommends an average target of 30% recycled or bio-based content across a company’s portfolio of plastic packaging (3). This matches the targets of many of the companies involved in the Ellen MacArthur Foundation’s Global Commitment. Beverage companies have set many of the most aggressive targets, with Danone setting its target at 50% by 2025 and Coca-Cola at 50% by 2030. Cosmetics company L’Oreal has also set a goal of 50% by 2025 (1). Regulation is also increasing. For example, California requires all plastic beverage bottles covered by its container redemption program to contain 50% PCR content by 2030 (4).
For some packages, such as PET bottles, it is possible to aim as high as 100% PCR. In fact, numerous beverage companies have already introduced 100% PCR PET bottles or announced a commitment to do so by 2025, including Coca-Cola, Nestle Waters, and Evian (Link). Other companies, such as Organic Girl, use 100% rPET in their PET thermoform clamshells (Link).
PCR is also available in HDPE and LDPE for use in packaging. Seventh Generation uses 100% PCR in multiple HDPE bottles for cleaning products (Link). LDPE film, including overwrap and stretch wrap, is also available with high percentages of PCR. This can be used as a wrap either around a single product or around a bundle of individually packaged items.