Ambition level considerations: An ambitious target (based on today’s packaging volumes) is to switch 30-50% of beverages and home and personal care products packaged in PET/HDPE bottles to durable reuse models by 2030. Since scaled reuse models can increase cost savings and efficiency, even higher targets for specific products or packaging types may be beneficial. Reuse solutions for these products range from concentrated refills to refill on the go, delivery services, and returnable bottles. For example, Coca-Cola Germany had a 40% share of reusable bottles (glass and plastic) as of 2018, and Danone sells 50% of its water volume in reusable plastic jugs.
Considerations on different packaging formats: Reuse models are most applicable for (but not limited to) the following types of packaging:
Beverages and home and personal care products currently packaged in PET/HDPE bottles switching to reuse models with durable packaging – high potential.
Dried food, snacks, and coffee currently packed in trays, jars, cups, bowls, windowed boxes, plastic bags, and pouches made of PET/HDPE/PP rigids; other polymer rigids; PE mono-material film; non-PE film, pouches, and other flexibles; or multi-material blend, switching to reuse models with durable packaging instead – medium potential.